‘Icon Wine’ is a term used by marketers to describe high-priced wine. Icons are ultra-premium wines that cost more than super-premium wines, which in turn are more expensive than premium wines.

Icon Wines are the most sought after wines in the world. In general, they include all the following criteria: scarcity of production (compared to customer demand), wines from the best producers in the world, wines from the most renowned regions and terroirs and wines from the best vintages (best year in a given region).

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