Q & A
What is an ‘Icon Wine’?
‘Icon Wine’ is a term used by marketers to describe high-priced wine. Icons are ultra-premium wines that cost more than super-premium wines, which in turn are more expensive than premium wines.
‘Icon Wine’ is a term used by marketers to describe high-priced wine. Icons are ultra-premium wines that cost more than super-premium wines, which in turn are more expensive than premium wines.