In Barolo, Barbaresco, Langhe and Roero (all sub-regions of the Italian Piedmont), the best vineyard sites are often referred to as Bricco or Söri.
A Söri is used to designate a well-exposed and sunny site. It is particularly used for the highest quality, southern facing vineyards. This term was used for the first time by Angelo Gaja for labelling his Barbaresco 1967, Söri du San Lorenzo, and was widely imitated by other Piemonte producers ever since.
It can also be written Sorì in the Piemontese dialect.
Some subtle variations of this term may be found on wine labels:
- Sorì di mattino = a vineyard site offering a south eastern exposure, therefore particularly sunny in the morning
- Sorì di sera = a vineyard site offering a south western exposure, therefore particularly sunny in the evening
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