Intermediate
Understanding Key Wine Branding Concepts
Behind Wine Marketing, lie two key concepts focused on branding strategy, namely, ‘Soft-Brand’ and ‘Ladder-Brand’.What do they mean and how are they applied successfully?
Intermediate
VDQS, the ancestor of the current French Appellation System: a leap into the past to fix the present
If you have ever paid attention to any French wine at all, you should have seen many different acronyms on their respective labels. The AOP, AOC, IGP, and VdF are probably the most common. However, they are very controversial nowadays given that many extremely talented winemakers have decided either to Read more…
Beginners
Wine 101: A Complete Beginner’s Guide to Wine
Do you feel like wine is a very interesting world but you just do not understand anything at all? Do you feel that it is probably too complex for you? Do you feel like a complete stranger when wine connoisseurs tell you about all those fancy aromas (blueberry, blackcurrant, leather, Read more…