Wine Business & Economics
In terms of planted area, the Shiraz red wine variety has long been Australia’s most planted and most recognized grape variety. Grown almost everywhere in the Australia, it greatly satisfies the various demands of the various local terroirs and climates. This grape type has a lengthy history in Australia and is identical to the French Syrah grape variety…
With its ‘Target 2030’ plan, the Bordeaux vineyard is a typical example of the environmental and commercial benefits that a wine-growing region can derive from a concerted, large-scale environmental effort. This article undertakes to study in detail the consequences of these harmonized efforts…
It is generally accepted that global wine demand is affected by changes in the habits and preferences of wine drinkers. This article aims at giving more details about these social factors that can decrease wine demand both locally and globally…
It is generally accepted that global wine demand is affected by changes in the habits and preferences of wine drinkers. This article aims at giving more details about these social factors that can increase wine demand both locally and globally.
Behind Wine Marketing, lie two key concepts focused on branding strategy, namely, ‘Soft-Brand’ and ‘Ladder-Brand’.What do they mean and how are they applied successfully?
Mexico is a large country, home to nearly 130 million people with growing expendable income. Mexicans like to party, too — they drink an average of 233 bottles of beer yearly; not bad compared to the 282 consumed in the neighboring United States, the world’s leading market for alcohol consumption. Read more…